Your dog's new obsession.
We're a UK based, luxury doggy department store housing some of the world’s most exclusive pet brands as well as some independent pet boutiques.
Shop all of your dog’s needs in one place, from stylish collars and great quality walking gear to cute pet caves and beautifully handmade food bowls that match your home's aesthetic.
See what our customers say about us.
We're so lucky to have the most amazing customers who leave us some incredible reviews. We appreciate every single one of you and absolutely love getting to know you over email and social media - especially when we get to see photos of your pups wearing or playing with their new things.
We know how important reviews are before purchasing from an online business, so please take a look at our Trustpilot reviews. We're really proud of them.
Find us in the press
Willow is our beautiful four year old Cocker Spaniel and our inspiration behind Swoof. We're sure if you're anything like us, your world revolves around your dog. They bring us laughter, happiness and lots of well needed snuggles!
That's why we've always had a passion for finding beautifully designed, sustainable and gentle dog accessories, which inspired us to launch our collection. Every product has been lovingly chosen with your precious pup in mind.
We're here for you every single step of the way, so please get in touch if you have any questions or need any help with sizes or what colour combinations we'd recommend!