From us, to you.
We know your dog is a massively important part of the family. That's why we've handpicked a collection of the highest quality, most beautiful dog accessories, made to look just as beautiful in your home as they do on your pup.
Spoil your furry friends with our eye-catching collars, stylish leads, super fun toys, organic and gentle grooming products and cosy beds. We've even added in some treats for us humans too!
Our best selling collections.
Our bestsellers.
Meet Willow.
Meet Willow, our beautiful 3 year old Cocker Spaniel and our inspiration behind Swoof. We've always had a passion for finding beautifully designed, sustainable and gentle dog accessories, which inspired us to launch our collection. Every product has been lovingly chosen with your precious pup in mind.

Blog posts.

Which lead length is best for your dog?

Our top 5 picks for stylish poop bag holders
